That's a great question!
Thankfully, the good people at Sendible (I just reviewed them, check it out!) have created a great blog post on Content Pillars, which you should definitely look at!
Put simply, Content Pillars are a set of themes or topics that you can use to help create content.
For example, the Pillars for Brightfyre are Education, Entertainment and 'Get to know Me' (check out my Instagram and figure out which post supports each pillar).
This then helps me to focus on creating content that fits into at least one of those categories.
But how did you pick your Pillars?
That all depends on who your target audience is and how you want to engage with them.
For instance, one of Brightfyre's Pillars is Education. I create posts that can help businesses or other marketers learn something new (e.g. my blog!). This in turn will help build my authority in the field of marketing and will lead to new clients enquiring about my services, because I've demonstrated I know what I'm doing!
If you're unsure as to which Pillars are best for your brand, do the following:
Think about what your target audience would engage with
How will it encourage your target audience to buy your product/service?
Test it! If that content pillar starts to lead to increased engagement then keep going! If not, try something another approach!
Got any questions? Get in touch, I'd be happy to help!
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